How does your website score?
by Admin
Posted on 13-06-2023 10:07 AM
In november 2016, google switched to mobile-first
website
indexing. This means that google’s ranking algorithm will primarily evaluate the mobile version of a website for ranking. Content relevance, mobile speed score, and ease of navigation all contribute to a website’s positive ranking signal. Today, google’s top search results display pretty much only mobile-friendly sites.
This is true for both mobile visitors and desktop users. A non-mobile-friendly website won’t achieve a high ranking even in a desktop search. Mobile-friendly websites rank higher because they provide a streamlined user experience across devices. That’s why, even if hypothetically most of your internet traffic still comes from desktop queries, a mobile-optimized website is a significant ranking factor that will make search engines favor your site over competitors who offer a less-than-stellar experience on mobile devices.
Given the importance of having a mobile-friendly website, and the fact that companies have been told for years of its importance, then you’d think that the majority of websites would be suitable for smartphones. But that’s not the case. A recent study of the top one million sites on the internet found that only around 25% of them were friendly for mobiles. So the mobile friendly website statistics shows that the message has not gotten through. The study also found that the sites that were not mobile friendly scored poorly by google’s rankings.
Speed makes a big first impression on views. A website that loads in one second has a conversion rate three times higher than a site that loads in five seconds, according to a survey by portent. To check your website's loading time, visit browserstack speedlab. Enter your website's url and select get free report. This tool will verify your website speed and can display your score for both desktop and mobile viewing. The test must be run twice -- once for mobile and once for desktop. One way to improve website speed is to host your videos on a third-party site and then embed them on your site.
The use of mobile phones and tablets is on the rise. According to emarketer , 82. 7% of users have a smartphone as of 2017. The percentage of tablet users in 2017 is 63. 7%. Millennials are the top smartphone users. Over 98% of users 18-24 have a smartphone that can be used to browse the internet. Mobile online shopping time now exceeds pc online shopping time, according to comscore. However, mobile is not just important for e-commerce. Seventy-four percent of visitors to a website are likelier to return to a mobile friendly website, according to a google survey.
Are searchers using mobile devices to visit your site?
Most of us have known for a long time that people everywhere are increasingly accessing the internet on a range of devices. No longer is it safe to assume that a visitor to your company website will be using a traditional desktop or laptop computer - there is a good chance that she will be using a tablet or a handheld smartphone.
Traditional websites, even those developed a few years ago, were not commonly formatted for mobile-display, and do not render well on today's modern devices. While some industries have been quick to respond by transitioning their company websites to mobile-friendly formats, many decision-makers are still not aware that this is an important issue which can affect the bottom-line of their businesses.
Here’s a tip we’ll see pop up throughout this list: a simple interface is a user-friendly interface. Mobile devices have little screen real estate to work with, and, in most cases, you’ll only have room for essentials. Mobile is not the place for excess, so cut back on anything users don’t need. A couple important notes here: first, simple doesn’t need to mean boring. You can still create an impressive mobile website design while stripping things back. It’s not a zero-sum game — your website can both help users accomplish their goals and look good while doing it. Second, simplifying a website shouldn’t involve withholding information from mobile users.